Alma Group

Our story

The story so far.

Tim Christensen
Founder, Alma Group

Along the way

2017

Alma opens its doors in Avalon.

Mexico

Oaxaca, Mexico City, Tulum. Plenty of food, mezcal and inspiration along the way.

2022

St Alma opens in Freshwater. The suburb where we’d originally planned to begin.

I’ve always loved cooking. When I was younger, I looked at people who owned restaurants like they were some kind of superhuman, and from my first job in hospitality I wanted to have a go myself.

Around 2015, I got the chance. I wanted to do Mexican a little differently: relaxed, great food, a proper bar and the kind of place that makes you stay for another drink.

Freshwater was supposed to be first. After six months of negotiating, just as we were about to pay the deposit, the landlord told us, “Freshwater doesn’t want a Mexican restaurant,” and tore up the lease.

That was that.

With our tails between our legs, we went back to looking and found a little corner in Avalon. Before opening, we travelled through Oaxaca, Mexico City and Tulum, ate our way around and drank plenty of mezcal.

In 2017, we opened Alma Avalon. There have been plenty of long nights and lessons since, but I’ve watched first dates turn into regular Friday nights, and plenty of people who came in for one drink stay for dinner.

That’s probably the part I enjoy most.

In 2022, we opened St Alma in Freshwater. Different space, same suburb we’d originally set our hearts on.

I still get a bit of a laugh out of that.

These days, Alma is two restaurants, and I wouldn’t want them to be identical. I still get a buzz walking into a busy one. I just want us to make food we’re proud of, pour a good drink and give people somewhere they enjoy coming back to.

That’s always been the point.

Tim Christensen

Founder, Alma Group

What matters to us

Restaurants we’d want to eat at.

I want us to serve food we’re proud of, make drinks properly and give people a reason to keep coming back. The rest comes down to the people looking after you.

Good hospitality

We like friendly, relaxed service. People who know the menu, care about what they’re doing and can read a table. Sometimes you want a recommendation, sometimes you just want another margarita and to be left alone. Both are fine by us.

Food we love eating

Our menus take plenty of inspiration from Mexico, with fresh Australian produce and seafood playing a big part. Bold flavours, a little heat and dishes that are best shared around the table. And yes, there will always be tacos.

Stay as long as you like

Some people come in for a quick drink, others find a table out on the street and settle in for the afternoon. We love a busy restaurant, a full bar and seeing people enjoying themselves. It’s one of the best parts of what we do.

Our restaurants

Avalon & Freshwater.

Alma Avalon is where it all started, on a corner just up from the beach. St Alma came a few years later, bringing its own atmosphere to Freshwater.

They’re different restaurants, and we like them that way. Have a look around, pick the one that suits you, or better yet, come and try both.

Explore our venues →

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